Co-broke not Go broke Day 31 of 90 in a Realtors® life. Co-broke is the process of two real estate professionals working together to accomplish differing goals. Each is tasked with the goal to get the best deal for their clients. It may feel combative when you want the least and the other side wants the most, but it shouldn’t be, this is natural. When the shoe is on the other foot you desire what that foot wants. The definition of a win-win situation is when both give a little to get what they want. This is never combative, this is compromise. You never get to compromise without listening, truly listening to what the other person wants and needs.
You can never negotiate in a vacuum, you end up sucking as your job. Negotiations are between people and people with differing goals and objectives. By being mindful of the other’s
objectives you can find a way to come closer. Not all negotiations end up in win-win, there are times when the objectives of the two parties are not able to come together. That is not bad, that is just the way things go at time.
What is bad is when one side of a negotiation focuses only on their own needs with the desire to make the other party submit in defeat. We have all had these type of discussions and they never feel good, neither does going broke. Taking advantage of the other side may give you a false sense of power when it is not. Power is building communities, caring for those people and assisting them in achieving their goals through working together. Each day in the life of a Realtor® decisions are being made. Focus on how you can build relationships rather than dominate them, you will find you close more deals because it is always Co-broke not Go broke Day 31 of 90 in a Realtors® life