Day 15 of 90 My Best Practices Real Estate 2018 and in 2018 real estate best practices includes lots of lead generation and prospecting. Best practices tell us that one third of your day at a minimum is spent prospecting for new leads and prospects. So simple, right, well, not really. The discipline to get up and perform each and every day is not simple. It requires a focus and discipline born from that focus. This morning I got an email from a newer agent wondering if she should buy Zillow leads. Zillow is the 800 pound guerilla out there.
Zillow is stealing your leads, well not stealing, they have outmaneuvered the real estate industry by building a platform that attracts most of the consumer viewers, they aggregate YOUR listings into their platform and then sell back to you the leads coming from your listings. Then lazy agents (I know all of you are not lazy, I know some of you have had positive experiences buying your colleagues leads) are thrilled to not have to do any work to get leads and feel the payment is work enough. They are short sighted and agents playing the short game are rarely in the industry long enough to understand.
The best lead is someone you have spoken to, met, served with or related to so start there. The last place to look for leads is through the purchase route. Best practices in real estate have never, from my experience, buying leads, it is about the work you put in daily into your community. I trust this post will spark outrage with an agent or two who swears by the practice of buying a lead coming from hard work of a colleague selling a home. I will never buy a lead, I just don’t believe in helping an industry decimate that industry. Day 15 of 90 My Best Practices Real Estate 2018