Price, Condition and Marketing for Boston Area Real Estate. Your average agent looks to price as the way to sell your house, the great agent knows that the buyer is motivated by price, condition and marketing. Real estate is a different business and it continues to evolve on a daily basis. The internet is where both buyers and sellers go to for information. While information abounds on the internet, insight into that information does not. You have journalists who have never sold a house talking about the market without really knowing. You have agents who left the meeting after hearing about price being one of the three characteristics for a strong sale without hearing about the way to get the most money for the house through marketing and condition.
Condition is in relation to all the others houses in that area at the same size and price. Comparing one available house to another is exactly what a consumer would and should do. A great agent will know to preview all the competing houses to make sure the house you have listed compares favorably to the others on the market. Staging makes a huge difference. Stages know what the current buyers are looking for in terms of style, colors and amenities. The cost of staging is always less than your first price break because your house does not compare favorably.
Marketing is the holy grail and so few agents have any clue about what they are doing. Most put their listing on the MLS and know that the IDX will feed their property to many sites. This is not internet marketing in it’s best practice. A great agent will know the type of buyer who is looking for this kind of home and they will blog, create videos and social media posts to attract that specific buyer to your listing. Great agents know that sitting back and hoping someone sees your listing is not the way to gather all the buyers you can.
It is not always about price, but sometimes it is. Sometimes you have to look at your house in it condition and the way it is being marketed and say the only way to get more people interested is to put the price point in a spot that will make people understand the bargain. This is true in all price ranges. It is especially true in the luxury markets. Should you have any questions feel free to reach out for more information on Price, Condition and Marketing for Boston Area Real Estate