2 Factors to Watch in Today’s Real Estate Market Whether Buying or Selling. Both buying and selling a house is emotional, scary and a task that is part of everyone's life at one point or another. Doing it right is a matter of knowing what and how to do it. There is so much information available to learn and study yourself, or you can consult with a professional who does this every day and that person can supercharge you through the areas of this process you might miss if you are doing it yourself. When it comes to buying or selling a home there are many factors you should consider. Where you want to live, why you want to buy or sell, and who will help you along your journey are just some of those factors. When it comes to today’s real estate market, though, the top two factors to consider are what’s happening with interest rates & inventory.