Broker-Talk.com Premier Show centers around the real world of real estate. We say we “tell it like it is” and we all know that always means we tell it like we see it. The quickly moving landscape of residential real estate is being flooded with new technology, new offers, quicker, faster, better as their marketing states unequivocally. But is this the truth or is this “puffery”. In our first show we invited a seasoned broker from Manhattan who joined Redfin this year to talk about the benefits as he sees them.
Redfin touts their caring for the consumer and say, without blushing, their system is set up to serve the consumer. As a professional I have to ask the question, really? Redfin real estate is much like Uber real estate. When the consumer is ready then can request a showing. The Redfin system routes that call to a regional call center where the “next agent up” is assigned the showing. This agent shows up at the showing knowing nothing about the Buyer/consumer. This agent gets paid to be there. This agent has little motivation to create or develop a deeper understanding of the needs and wants. Redfin feels the consumer best knows what they want so why bog the process down with a professional sharing insights and information about the house, neighborhood, process ways to be successful. Redfin has an app for all that and so the agent is just the driver/shower and they get paid to do it.
As our guest (name withheld to protect his gig), shares that he traded steady income for the bigger pay day. Effectively this will produce agents with licenses with no practice working with an individual from beginning to end. The process of buying a home has so many twists and turns that are not evident to the non professional. These twists can bite you later if you are not aware of them and take steps to protect yourself. Broker-Talk.com will post weekly with subjects that are of interest to both professionals and consumers. Our promise to “tell it like it is” goes to bringing in experts to discuss topics we, the hosts, do not have as deep an understanding. We hope you enjoy our show and will subscribe to the feed, it is available in all the formats you use. Broker-Talk.com Premier Show