Blogging Podcasting Staying Relevant in the Digital Age.This provocative title is today’s Podcast. I co-host a weekly Podcast you can find at Broker-Talk.com. We will be joined by a President of the Greater Boston Association of Realtors, Andrew Sarno. Andy has been involved in leadership in NAR, MAR and GBAR for many years. His main areas of focus have always been Standards and Practices. Being a high level volunteer for your organization is often a thankless job. Andy has brought his penchant for caring for others to this job and his insight into how to stay relevant should prove interesting.
I have been blogging since way before blogging was a thing. Writing down the stories of the day and sharing them has always been part of my day. Letters, emails, journaling, blogs are just the written word form of sharing story, now I am doing a podcast. What is wonderful about a podcast is it is people sitting around talking about a subject. The show is 30 minutes long, we keep it short, and we have a guest and focus on one subject at a time.
Staying Relevant in todays digital age for a real estate sales agent demands nimbleness, adaptability and focus. Facebook, Pinterest, Twitter, Instagram, Linkedin, etc, etc are just the tip of the thousands of places you can get your message out. The process of selling a house has never changed. The Listing Agent/Owner prepares marketing materials and shares them with as many people as possible to attract them to the property. Today the internet makes that work both easier and less efficient.
Most agents who are not relevant follow the others they see. Posting your properties on your personal Facebook page, with a picture of you and your clients in front of a house is not as good marketing as you think. The humble brag approach shows the viewer nothing about the process just the result. A better practice would be to have those happy clients do a short video sharing your differences and why they love you. That is light years better. Get your date to say you are a good date and you will get popular. Listen to our podcast over on Broker-Talk.com.Blogging Podcasting Staying Relevant in the Digital Age