Recruiting the Second Job Day 62 Your Million Dollar Year. Starting out a career in real estate you don’t know what you don’t know. The path to becoming a successful agent goes through phases of learning, experience and growing. It was enough to be a great agent when I started, now the pressure is on to be a great recruiter. I spent over 6 years in the Keller Williams system and there wasn’t a week that went by when you weren’t asked if you were building your down line. This realization, at that point for me, and even more so now is your recruiting is also building your franchise bottom line today ahead of your attaining any cash from the recruitment.
This week I got a text from a growing regional brand. It came in anonymously other than the phone number although the owner’s name was attached. When I got into the office I spoke with my partner who told me he had gotten a recruiting text as well. We compared and it is the exact same text. I guess recruiting new agents to your franchise is the same as sending out postcards to a neighborhood. Fish where the fish are is the approach. I don’t like this, I think you fish for those you know and know will be a good fit for your agency. Different strokes it is and that is what is great about this business.
As you grow as a professional agent you begin to realize you want to be in an office and atmosphere that helps build you as a person and professional, not just build a franchise bottom line. They all say the coach, they all have webinars, seminars and offer coaching for a price. Look for an agency with agents who are proof of their promises. Don’t just talk to the recruiter ask them for names of agents who are succeeding and then talk to them. Recruiting is less about your bottom line than you think, it is always about building the agency who benefits first. If I call you it is because I know you and your production and know you will be a better fit for our agency. I do not just randomly send out the same request to 30 people at a time. Throwing shit on a wall and hoping some sticks just leaves you with a shitty wall I feel. Recruiting the Second Job Day 62 Your Million Dollar Year