Archive Blog Boston Buyer Featured For Agents For Buyers For Sellers Investor Larry Lawfer Luxury Luxury Market MA Milton Newton Podcast Realtor® Seller

It is easy with easy steps and you can win today

Working Man

It is easy, do the right things. It is easy, write down what you need to do. It is easy, fake it ’til you make it. It is easy, believe in yourself. It is easy eat well, sleep well, stay focused, that’s all. It is easy.

Or is it?

There is nothing easy about commitment. There is nothing easy about discipline. There is nothing easy about, faking it. There is nothing easy about, There is nothing easy about,taking care of yourself and getting things done .

Or is there?

Easy is a muscle, you have to build it.  Easy is a mindset, you have to let go. Easy is today when you get things done.

It is easy with easy steps and you can win today.  

Bits and Pieces from this time of pandemic, Covid-19. The plague, the dark ages the time creating butt marks in our sofa’s and couches. If this gets us at least those other things that we thought would get us, won’t. We got that going for us. Gallows humor is a better past time then blame and finger pointing. If your church is open this Easter remember God is everywhere but science tells us not to congregate. Pray alone, your God will hear you. What I know deep in my heart is, this is serious and there are serious people working on it. As I am kind of a glass half full guy I feel optimistic. Don’t hate me for that, I am also an early riser, and I am quiet.

Real estate market has not ground to a halt. In my state the Governor and Mayor are working to clear the red tape with accepting e-signatures and virtual closings. The fire certification inspection can be done as long as 90 days after the closing, so you can close without that form. The Open House as it was in the olden days is no more. Virtual opens and private showings are now the norm. Technology become even more important as a skill the Seller/Agent must have.

It is easy with easy steps and you can win today.



Archive Blog Boston Buyer Buying Myths Featured For Agents For Buyers For Sellers Larry Lawfer MA Millennials Move-Up Buyers Realtor® Rent vs. Buy Seller Selling Myths

Running Out of Toilet Paper and Loosing my Mind

Running Out of Toilet Paper and Loosing my Mind is a perfect description of this historic day. CoronaVirus, Covid-19 is on the upswing, the Fed just cut it’s rate to zero and there are actually agents out there who don’t know the relationship with the Fed Rate and the Interest Rates banks charge for mortgage loans.  The running out of toilet paper is this moments true craziness. For some reason people are hoarding toilet paper and the thoughts that come to mind for why are just too horrifying to consider without disinfectant.

There are still lots of buyers who are looking for homes and not near enough homes on the market to satisfy the need. On the other side of that is price, with scarcity comes increased prices, but with the threat of life altering pandemic the desire to get out makes the price negotiable.

With Stock markets in jittery free fall and the bond market being artificially propped up with federal dollars it just may be the time to put your money into real estate. While we can not predict what will happen we can look to past performance (which is not a prediction of future performance) I am just saying that it might be a very good

I didn’t know that!

time to buy good properties and get a great interest rate. It is possible the stock market will rebound after the global pandemic crisis runs it’s course. Buying real estate, choosing a longer range investment strategy is worth considering.


There has never been a time in history when working with a professional who understands the market and the process is more important for the best bottom line in real estate. Trusting to a person without experience and inside knowledge is sure to bring a diminished return. Running Out of Toilet Paper and Loosing my Mind

Archive Back Bay Boston Buyer Featured For Agents For Buyers For Sellers Larry Lawfer Luxury Luxury Market MA Milton Newton Realtor® Uncategorized

Blogging Podcasting Staying Relevant in the Digital Age

Blogging Podcasting Staying Relevant in the Digital Age.This provocative title is today’s Podcast. I co-host a weekly Podcast you can find at  We will be joined by a President of the Greater Boston Association of Realtors, Andrew Sarno. Andy has been involved in leadership in NAR, MAR and GBAR for many years. His main areas of focus have always been Standards and Practices.  Being a high level volunteer for your organization is often a thankless job. Andy has brought his penchant for caring for others to this job and his insight into how to stay relevant should prove interesting. hosts

I have been blogging since way before blogging was a thing. Writing down the stories of the day and sharing them has always been part of my day. Letters, emails, journaling, blogs are just the written word form of sharing story, now I am doing a podcast.  What is wonderful about a podcast is it is people sitting around talking about a subject. The show is 30 minutes long, we keep it short, and we have a guest and focus on one subject at a time.

Staying Relevant in todays digital age for a real estate sales agent demands nimbleness, adaptability and focus.  Facebook, Pinterest, Twitter, Instagram, Linkedin, etc, etc are just the tip of the thousands of places you can get your message out. The process of selling a house has never changed. The Listing Agent/Owner prepares marketing materials and shares them with as many people as possible to attract them to the property. Today the internet makes that work both easier and less efficient.

Most agents who are not relevant follow the others they see. Posting your properties on your personal Facebook page, with a picture of you and your clients in front of a house is not as good marketing as you think. The humble brag approach shows the viewer nothing about the process just the result. A better practice would be to have those happy clients do a short video sharing your differences and why they love you. That is light years better. Get your date to say you are a good date and you will get popular.  Listen to our podcast over on Podcasting Staying Relevant in the Digital Age

Archive Blog Boston Buyer Featured For Agents For Buyers For Sellers Larry Lawfer MA Seller

Grasping at Straws Day 58 Your Million Dollar Years

Grasping at Straws Day 58 Your Million Dollar Years is probably the worst thing you can do if you are starting out in real estate. You don’t want to grab at straws, you want to build a business that produces your living. Starting your career with small goals only gets you small results. Starting your real estate career with goals that are unattainable, or unattainable by you is also foolish. To succeed in the real estate industry you must adhere to a live long pursuit of knowledge. Don’t worry, along the way you will gather a life time of experience. Each experience with each new client is both the same and different.

The buying and selling of a home is straight forward. I, the Seller, have a commodity that you, the Buyer, will want, so let’s get this done is how For Sale By Owners (FSBO) think. To them it is that simple. If only life were as simple as people who don’t know what they don’t know think, wouldn’t that be a great world. Unfortunately the world works a bit differently.

Today I was looking through new listings and a FSBO for a 2 million dollar home had no interior pictures of the house, 6 exterior pictures of the land and house and an ALL CAPS demand that no phone calls only serious people send him an email. Oh, and there was no email attached. This process is broken and the FSBO has no clue. People like this are not impossible to educate and it will take time. Yesterday I had a FSBO tell me yesterday he won’t work with a Buyer’s agent even if the commission is paid by the Buyers.So me with a buyer who will not buy without an agent is being told they can’t see the house. You just can’t make us these stories. Grasping at Straws Day 58 Your Million Dollar Years

Archive Blog Boston Buyer Featured For Agents For Buyers For Sellers Larry Lawfer MA Milton Newton Seller

How Many No’s to get to Yes Day 57 Million Dollar Year

How Many No’s to get to Yes Day 57 Million Dollar Year. We all want the “yes” as quickly as possible. What we are doing here is trying to quantify how many times you will hear “no”, on average, to get to that “yes”. Over the years the number of times you are likely to hear “no” until you hear “yes” has grown.The questions you ask along the way determine if you will ever get to “yes”. If the person is still engaged with you as you go from question to question, that is good, but never keep asking the same question.

To get to “yes” you need to ask the right questions. You need to drive as quickly as possible to their core driving emotion. What do they really want? What is their time frame? Where are they going next? What excites them about the process and what do they dred? When you ask the right questions and what I mean by that is asking questions that go to their driving emotion the better off you are. You are closer to “yes” when you ask good questions.

Most recently I heard 9 “no’s” to get to yes is the average. The point is you keep asking questions until you get to “yes” or a definite “no”. Make sure you understand their core driving emotion as you are asking. Why someone wants to do something is integral to what they are most likely to do. When you understand core driving emotion you can provide your insight, intelligence and experience to the conversation to get to “yes”. The person asking the questions is the person controlling the conversation. People want to talk about themselves and in an emotional situation, this is more true. How Many No’s to get to Yes Day 57 Million Dollar Year

Archive Blog Boston Buyer Featured For Agents For Buyers For Sellers Larry Lawfer

Starting Out Real Estate Day 56 Your Million Dollar Year

Starting Out Real Estate Day 56 Your Million Dollar Year. When you have been an agent for some time you often forget what it is like to be an agent the first week you get your license. It is true that the barrier to entry into this business is small. In MA where I have a license it only takes 40 hours of study and passing the test to get licensed. These newbies are afforded the same credence as an agent who has many years of experience. Why wouldn’t the unlicensed public believe they know as much as some of these people? Going from the moment you get your license it is essential that if you want to be successful you need to keep learning.

Learning in this profession is a daily opportunity.  Experience is often what drives this learning. If you are asked about specifics regarding a property, the paperwork, the legal process, the lending process and you don’t yet know the answer it is imperative you reach out to someone who does. Not just saying what you think, but finding out what is correct is how successful agents work.

The first couple of months of your new career should be spent learning from those around you. Ask questions, have coffee or a meal with people who are doing what you want to do. You will find many successful agents will give you time if you are sincere and focused on what you want to learn. Steer clear of the agents who tell you they are too busy to talk. One of two things is going on here, either they truly don’t have time and will make time later, they will tell you that. Or, they don’t have time because they are overwhelmed themselves and can’t find their own way out of the routines of this business. If you have questions I am happy to help. Starting Out Real Estate Day 56 Your Million Dollar Year